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Nigerian Wins Rolex Giveaway, But Influencer Says He Is Picking Again

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American internet personality SteveWillDoIt has sparked controversy after announcing that he would repeat a Rolex giveaway selection because the random picker had chosen a Nigerian participant.

In a post shared on X, the influencer wrote: “A guy from Nigeria won the Rolex giveaway on the random picker. Call me racist but I’m picking again.”

He tagged another account, @kingadukes, which appears to have been involved in selecting the giveaway winner.

The remark has raised questions about the fairness of online giveaways and whether participants are being judged by their nationality rather than the stated selection rules.

The controversy centres on the apparent decision to disregard a result generated by a random selection tool simply because the selected participant was Nigerian.

SteveWillDoIt, whose real name is Stephen Deleonardis, is known for extravagant online stunts, celebrity collaborations and high-value giveaways. He has a substantial following on social media.

The incident has also drawn attention to the responsibilities of influencers who organise promotional competitions involving international audiences.