<div>BLACKBERRY.</div><div>If you used this phone in the early 2000s you would probably not believe that it would be swept out of market. </div><div><br></div><div>Talk about its unique QWERTY keyboard, its pinging BBM (Blacckberry Messenger), its strong and rugged structure. Blackberry fell because it makers fail to adopt one principle INNOVATION. </div><div><br></div><div>Apple came with iOS iPhone in 2007. Google launched Android. Both with an all glass touch screen keyboard and exciting array of applications. But Blackberry could not see that it's competitors did not come to play. Or may be they saw it but were so confident about their product.</div><div><br></div><div>When they decided to waiver they released 'Blackberry Storm'. A touch screen version of Blackberry brand. It was meant to be a direct competitor with apple's iphone and Google's Android. But it was a misstep. The phone was a complete disaster with a lot of technical issues. It eventually went out of market and took the Company with it.</div><div><br></div>